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    • About MFV GROUP

    Empowering Africa’s Creative Vision

    MFV Group is developing in Morocco a cultural and technological infrastructure designed to connect Africa with the world. The project aligns with the national vision for advanced regionalization and the New Development Model, while integrating the priorities of the Tourism Strategy 2030.

    MFV brings together creation, innovation, training and experiential tourism to build a concrete, sustainable and attractive ecosystem for talents, professionals, institutions and international partners. The project combines smart infrastructures, training programs, immersive hospitality and a creative industrial hub.

    MFV aims to connect local and African talent with international partners and strengthen South-South cooperation by promoting the exchange of know-how and the development of regional value chains. The project also follows a long-term impact approach aligned with several Sustainable Development Goals, promoting training, economic inclusion, creativity and innovation in the region.

    MFV Project’s Development And Timeline

    MFV is the result of a progressive and structured journey, built over through strategic reflection, partnerships and concrete milestones. The project originated from firsthand experience within the film industry and a clear understanding of its structural limitations, particularly in emerging creative markets.

    The initial concept identified the need to unify the entire audiovisual value chain while unlocking the untapped potential at the intersection of cinema and tourism, leading to an integrated model that strengthens production efficiency, visitor experiences and long-term territorial attractiveness.

    Rather than rapid expansion, MFV follows a phased and disciplined approach. This strategic progression reflects the project’s ambition: building a solid foundation first, capable of supporting future replication and long-term impact across Africa and internationally.


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    2020 - 2022

    La vision prend forme
    MFV naît d’une ambition claire : créer le premier hub cinématographique et créatif de nouvelle génération en Afrique, intégrant cinéma, intelligence artificielle, tourisme, événementiel, sport et formation au sein d’un écosystème unifié.

    2022 - 2024

    Fondation & structuration stratégique
    MFV entre dans une phase de structuration approfondie : études de faisabilité, élaboration du master plan, mise en place de l’architecture juridique et financière, benchmarking international et modélisation financière.

    2024 - 2026

    Alignement stratégique & partenariats
    MFV engage un dialogue structurant avec des partenaires institutionnels, gouvernementaux et stratégiques afin d’aligner le projet sur les priorités nationales et les standards internationaux de l’industrie.

    2025 - 2026

    Ancrage territorial
    MFV franchit une étape déterminante avec l’identification d’un site stratégique et l’élaboration du programme détaillé et des cahiers des charges, garantissant dimensionnement, accessibilité et potentiel d’expansion à long terme.

    2026 +

    Activation précoce du marché & déploiement
    En parallèle de la préparation du développement à pleine échelle, MFV active progressivement son écosystème à travers des initiatives structurantes : partenariats, développement de technologies de pointe, actions de visibilité et mobilisation des investisseurs.

    A New Model For Making Film 

    MFV is not simply a hub for film production. It is a fully integrated continental hub designed as a platform where creative industries, technology, innovation, training and territorial development converge.

    At its core, MFV brings together the entire audiovisual value chain, from pre-production to production, post-production and distribution, within a single, interconnected ecosystem.

    This integration is reinforced by complementary pillars: immersive hospitality, events, sports, research and development, and a strong industrial and artisanal base.

    ECONOMIC IMPACT

    • Creation of 20,000 direct and indirect jobs.
    • Involvement of over 250 local and international companies.
    • Strengthening of existing film and tourism infrastructure.
    • Commitment to circular economy practices and sustainable resource management.

    SOCIAL IMPACT 

    • Social inclusion through equal, fair, and accessible opportunities for all.
    • Skills development through high-quality training with partners such as Cambridge Worldwide Academy.
    • Improved living conditions for local communities via the MFV Foundation.
    • Promotion and preservation of the country’s cultural traditions and artisanal heritage.

    CULTURAL IMPACT

    • Strengthening Moroccan and African soft power.

    • Alignment with Morocco’s New Development Model and national strategic roadmaps.

    • Enhancing the continent’s tourism attractiveness.

    • Alignment with the African Union’s Agenda 2063.

    • Positioning Africa at the forefront of the global film and creative industries.

    TERRITORIAL IMPACT

    • Bolstering Africa’s softpower while contributing to the A.U Agenda 2063.
    • Positioning Africa at the forefront of the film and creative industries.
    • Developing Africa’s tourist attractiveness.
    • Alignment with Morocco’s new development model and roadmap.